About me
As an Associate Design Director with 10+ years of agency experience, I believe the best digital experiences are rooted in storytelling and emotional connection. I specialize in web design, design systems, and e-commerce, bringing both strategic thinking and hands-on design execution to every project, with the end user always in mind. I'm passionate about partnering closely with teams to build digital experiences that look great and drive real results.
When I'm not designing, you can find me exploring the latest coffee shops and food spots, or chasing the perfect sunset.
Process
MY APPROACH
Every project gets full attention from research through final delivery.
01
Understand the Why
Get clear on the business goals and the problem being solved before starting design work, through audits, competitive research, and conversations with users or stakeholders.
02
Build reusable design systems and component libraries so products stay consistent and scale cleanly as they grow.
03
Design for growth from day one so products hold up as usage and complexity increase.
